As the name would suggest this lipstick is completely matte, something which is an essential for me with red lipstick. I'm not a massive fan of gloss, shimmer - definitely not frost in lipsticks, I think matte is classic and statement enough without being over the top. I also find that matte lipsticks, even though they still transfer they do so less than other finishes. I have a few matte red favourites already that include Elf's 'Red Carpet'...